! [ garth ] olaf's small business earns 2% cash back on every purchase, every day! helium delivery. put it on my spark card! [ pop! ] [ garth ] why settle for less? great businesses deserve great rewards! awesome!!! [ male announcer ] the spark business card from capital one. choose unlimited rewards with 2% cash back or double miles on every purchase, every day! what's in your wallet? >>> the republican party has a bit of a problem. a majority of voters do not seem the want the president of the united states to come from a republican party. the republicans have lost the popular vote in five of the last six elections, they fight very high unemployment and quite a lot of economic anxiety. and the matters are getting worse, the core demographics are shrinking, while the obama coalition is growing. one way to respond to a challenge like this, is change your positions to be more appealing to the majority of voters. that is the traditional approach. but there is another, less traditional approach, too. if republicans have a disadvantage at the presidential levels, they have a clear advantage